Babyyum (宝宝馋了) Expands Its Manufacturing Network with the Launch of Its Fourth Self-Operated Factory in Rizhao

Babyyum (宝宝馋了) has officially launched its fourth self-operated manufacturing facility, a specialty fruit processing factory in Rizhao, Shandong Province, dedicated to the production of hawthorn-based children's snacks.

The new facility marks another important step in Babyyum (宝宝馋了)'s long-term investment in its own manufacturing capabilities. More than simply adding another production site, the Rizhao factory represents a broader move toward greater control across the supply chain—from agricultural sourcing and raw materials to processing, quality control, and finished products.

At the heart of the facility is a dedicated hawthorn production system supported by two 500-mu ecological cultivation bases. By bringing cultivation and manufacturing closer together, Babyyum (宝宝馋了) is building a more traceable and controllable supply chain for one of its distinctive children's snack categories.

For Babyyum (宝宝馋了), this is part of a gradual transition from relying primarily on external manufacturing to developing an increasingly integrated industrial system of its own.

For children's food, product quality begins long before a raw ingredient reaches the factory.

The Rizhao facility is supported by approximately 1,000 mu of ecological hawthorn cultivation, including two dedicated 500-mu cultivation areas established through local agricultural partnerships. The bases focus on the cultivation of the "Da Jinxing" (Big Golden Star) hawthorn variety, selected for its distinctive fruit characteristics and suitability for processing.

Babyyum (宝宝馋了)'s approach is to make the origin of its key ingredients more visible and controllable. From fruit development and harvesting to processing, each stage can be tracked through the supply chain.

The hawthorn is allowed to mature naturally before being harvested, with cultivation and harvesting practices designed to avoid artificial ripening. Selected fruit is then transported to the production facility for further processing.

This closer connection between farmland and factory gives Babyyum (宝宝馋了) greater visibility over the raw materials entering its products while helping establish a more consistent standard from the very beginning of the production process.

The new Rizhao factory is designed specifically around hawthorn-based products, combining traditional food-making principles with modern production equipment. The facility uses semi-automated production lines, including automated stick insertion and packaging equipment, to reduce unnecessary manual handling and improve production consistency.

At the same time, Babyyum (宝宝馋了) aims to retain the natural characteristics of the hawthorn rather than relying on overly complex processing. The production approach emphasizes physical processing methods designed to preserve the fruit's naturally sweet-and-tart flavor as much as possible. This balance between familiar food-making techniques and modern manufacturing is an important part of Babyyum (宝宝馋了)'s approach: technology should not replace the character of the ingredient, but help make its production more consistent, hygienic, and scalable.

Building its own factory also gives Babyyum (宝宝馋了) greater control over how products are monitored throughout production. At the Rizhao facility, quality management extends across the entire manufacturing process, from the arrival and inspection of raw hawthorn to processing, packaging, and final product release. Each batch undergoes quality screening before entering the next stage of production, while finished products are subject to further inspection before leaving the factory.

This end-to-end approach is designed to improve consistency and traceability, ensuring that every hawthorn snack follows a clearly controlled production pathway. For Babyyum (宝宝馋了), manufacturing control is ultimately about more than operational efficiency. It is about giving parents greater confidence in the journey behind the food they serve to their children.

The launch of the Rizhao factory completes another important part of Babyyum (宝宝馋了)'s broader manufacturing strategy.

Over the years, Babyyum (宝宝馋了) has established a network of self-operated production bases covering different categories. Its production footprint now includes facilities focused on complementary foods in Quzhou, fermented dairy products in Harbin, frozen foods in Nanyang, and specialty fruit snacks in Rizhao. Each location is built around different product categories and local agricultural or industrial strengths, allowing Babyyum (宝宝馋了) to develop more specialized manufacturing capabilities while gradually strengthening control over its core product lines.

The Rizhao factory is therefore not an isolated investment. It forms part of a broader strategy to build a more vertically integrated infant and children's food supply chain—one that connects raw materials, research and development, manufacturing, quality control, and consumers more closely together.

Babyyum (宝宝馋了)'s expansion into self-operated manufacturing reflects a long-term approach to building its business. Rather than pursuing rapid expansion alone, the brand has continued to invest in physical production capabilities that can support product quality, innovation, and supply chain stability over time.

From farmland in Rizhao to specialized production facilities across China, Babyyum (宝宝馋了) is gradually building the infrastructure behind its children's food portfolio. The goal is simple: to have greater responsibility and control over the products it makes, while creating a more transparent and reliable food manufacturing system for families. With the launch of its fourth self-operated factory, Babyyum (宝宝馋了) is taking another step toward that goal.

From the field to the production line, every ingredient has a story—and every bite deserves to be made with care.